Because Keith likes to remove the sleeves from a lot of the shirts he wears onstage, the clothing designers included several sleeveless shirt designs in the collection. According to the story, the line is supposed to reflect Keith's personal style, which mixes country, rocker and biker influences. He personally approved each design, and said he worked especially closely with the designers to get the jeans right. They must have got them very right, because they will retail for $75 to $85. This makes perfect sense in a clothing line showing off country and biker influences, because farmers and motorcycle riders are well-known for laying down a Ben Franklin portrait for jeans.
But if it keeps him from writing dumb songs -- Keith apparently used up his cleverness quotient in "I Wanna Talk About Me" and "Beer for My Horses," but nobody told him -- well, I guess it's worth it.